Skills
Passionate, hardworking and an enthusiastic marketing graduate, with considerable skills in the media sector of the marketing industry including; print advertising, public relations, sales and event management. These skills developed whilst working as an advertising consultant in which I was responsible for creating marketing and advertising concepts for several newspapers under the Fairfax brand such as; The Southland Times and The Mirror
Confident ability to formulate and coordinate marketing activities to promote and build brand awareness, product sales and promotional designs and materials. These skills were exercised when working as marketing manager for the sales of Queenstown river surfing adventure activities and as head PR for Independent liquor.
Event management skills were demonstrated when assisting in the organisation of a charity event within the fashion and music industry. Planning, mentoring, and decision-making are some of the roles I was responsible for whilst helping with this event during work experience at Bohemia Fashions boutique
Building and monitoring web pages, contacting and liaising with radio and media agencies and producing promotional packages were some for the tasks required while marketing and promoting singer/songwriter Leigh Sutherland. This particular role has given me the necessary skills to be able to represent myself and brands in a respectable manner.
Education
BCOM,( Bachelor of Commerce) Double Major: Management & Marketing Management: 2004-2008 Otago university: B. Com. Specialising in; Internet marketing, , market research and analysis, brand management, brand awareness, consumer awareness, consumer analysis, strategic planning, concept development, human resource management.
employment history
Manager and brand Marketing Assistant: Jacinta Catherine: Fashion designs: Bridge road, Richmond, Vic, Dec2009-March 2010.
· Monitoring the online orderings and weekly updates
· Maintaining relationships with domestic stockists and seeking out potential stockists.
· cash up/ stock take/ merchandising/ shop displays
· assisting in building client base for the Jacinta Catherine online buyer website
· Help organise Jacinta Catherine fashion shows and the new season promotional materials.
Manager: BV2. Female clothing store. Richmond, Victoria: April 2009- December 2009
· Daily management duties
· Staff roster s and staff management
· cashing up and weekly stock take
· stock ordering and purchase
· shop stock rotation and display
Duty Manager: The Yacht Club: Nov 2007-April 2009
· Food and beverage management
· Staff management/ rosters
· Payroll
· Event and fundraising planning
· general cash up and daily supply ordering
General Manager: Encore cuisine catering company & Traffic cafe: Oct 2008-March
2009
· General management duties
· Rosters
· Inventory control
· Staff Training and development
· Profit and loss/
· Building and maintaining supplier and customer relationships.
· Internet marketing & management for international interest of encore cuisine catering.
Advertising consultant: Mirror Newspaper/ Southland times/ Fairfax: 01 May 2008-25
August 2008
· Territory based client list and relationship management
· Advertising concept planning for prospective clients.
· Monitoring competition, prices and production costs.
· Identifying opportunities that fit into the overall strategic direction of the company, new advertising packages and promotions.
· Advising clients on appropriate advertisements.
· Generating creative advertising ideas.
·
Marketer/ PR Person. Queenstown river surfing: 10 Jan 2008- 1 May 1008
· Actively working with tourism outlets and chains to ensure product costs will deliver expected margin
· Promotional design work and P>O>S display allocation.
· Generate new marketing ideas and seek new opportunities.
· Forming strategic relationships with particular agents and agencies.
· Dealt directly with tourist/ punters for all enquires and bookings.
· Being a great representative of the company
· Great communication skills
Retail assistant, floor manager: Supre’, Dunedin,: Dec 2006- Nov 2007
· Customer service skills
· Personal presentation skills
· Till and computer competency
· Team and group communication skills
· Floor management skills/ rosters
· Phone manner
· Stock coordination
·
Sales and Promotional work: Independent Liquor, Dunedin NZ: Oct 2005-Oct 2006
· Customer service skills
· Strong communication and selling skills
· Closing sales skills
· Personal presentation skills
·
Telemarketer, receptionist Vision Aluminium, Nelson, 2003:
· General administration skills
· Computer skills
· Inbound / Outbound customer service.
· Phone enquiries
· Payment Transactions |
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