Marketing Director- Sales Manager

Dynamic, Results-driven Sales Strategist, with 11+ year record of achievement and demonstrated success driving significant revenue growth while providing visionary sales leadership in highly competitive markets. Solid track record securing key clients while increasing product sales and market share. Proven success in developing new markets, building existing business, securing customer loyalty, and forging relationships with external business partners.

Key strengths and competencies

·          High-Impact Sales Presentation         

·          Strategic Business Development

·          E-Marketing

·          Territory Growth Management

·          New Product Launch

·          Recruiting and Staffing Initiatives

·          Staff Development and Training

·          Team Leadership and Management 

·          Innovative branding and packaging

·          Promotional/Media Strategies

Career Achievements

Director of Marketing
successfully developed and launched company’s first web based marketing campaign and web presence, turning a regional/local sales agency in to a national sales office, creating and serving accounts nationwide, increasing sales tremendously while reducing overhead costs and administration burden.
Re-trained customer service phone room staff to adapt and excel in their new role as sales/support for the company’s new web based marketing, eliminating the need for telemarketing. By using web based marketing I replaced the in person/direct contact sales force with web media promotions which generated huge customer and market interest. The market response resulted in incoming calls to customer service which were handled by the newly trained staff, and lead to more on line customer applications per day than the direct contact/telemarketing sales office generated in a week. Record Sales Growth occurred as a result of my Leadership.

Sales Manager

Re-vitalized, re-trained, and re-staffed a stalled sales office.  Re-packaged product and created new sales strategy which succeeded in new account growth and increase of revenue. Originally hired as a Sales Rep., within 5 weeks my performance had proven my ability to succeed where the rest of the sales staff were not. I was immediately promoted to Sales Manager and tasked with bringing the entire sales force up to my level of performance. I lead by example, demonstrating successful sales methods, while training both the sales force and the telemarketing staff in practices which produce results. While overseeing the sales office I directly managed the telemarketers, and also took T/O calls from Reps in the field which I closed over the phone. Under my management the office was reborn and once again productive.

Sales Representative
successfully marketed a variety of products and services directly to end users and business account. I applied vertical scale principals to include additional subscription services and values to accounts, increasing account values based on volume of traffic and monthly subscription fees. I used positive contact management principles to engage key clients and decision makers in order to cultivate relationships as well as accounts. Successfully used networking as well as cold calling to generate new account growth, and promote company services in the market place.